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Marketing Management
Diploma







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Program Description

The Marketing Management program is designed to prepare students for an exciting career in today’s marketing and marketing management fields. The goal of marketing is to create excellent customer relationships by delivering superior value, services, satisfaction, and ideas to customers in a competitive workplace.

A career in marketing management is ideal for individuals who possess good leadership qualities and have the ability to work well with others. A combination of classroom instruction and job internship training provides a strong background in business structure and practices.

Students can choose one of four specializations in the Marketing Management program: Banking and Finance, Entrepreneurship, Marketing Administration, and Retail Management.
 

Length of Program

A minimum of 85 credit hours is required for graduation. A full-time student could expect to complete the program in six quarters.

Campus Location

The Marketing Management diploma is offered on the Coffee and Ben Hill-Irwin Campuses and new students are accepted during spring and fall quarters.

Employment Opportunities

Graduates of the Marketing Management Program are prepared for employment in a variety of financial positions. Additional employment opportunities include bank tellers, loan officers, sales representative, retail managers, project managers, public relations, merchandise managers, and small business owners.

Salary Range

The average annual salary range for Marketing Management graduates is $15,000 to $28,000. 

Personal Characteristics

To succeed in the Marketing Management field, individuals should be responsible, accurate, honest, tactful, and dependable. They should possess exceptional customer service skills, communication skills, and work ethics traits. They should have the ability to apply technology to work requirements and possess critical thinking, problem solving, and human relations skills.


Entrance Requirements
Required Age: 16 years of age or older
Placement exam required.

 

Curriculum
 
Course No. Title Credit Hours

General Core Courses
ENG 111 Business English 5
ENG 112 Business Communication 5
MAT 111 Business Math 5
Occupational Courses
ACC 101 Principles of Accounting I 6
EMP 100 Interpersonal Relations & Prof. Dev. 3
SCT 100 Introduction to Microcomputers 3
MKT 100 Introduction to Marketing 5
MKT 101 Principles of Management 5
MKT 103 Business Law 5
MKT 104 Principles of Economics 5
MKT 106 Fundamentals of Selling 5
AND Completion of One Specialization:
Banking and Finance Specialization
ACC 102 Principles of Accounting II 6
MKT 112 Principles of Banking 5
MKT 113 Money & Banking 5
MKT 115 Financial Management 4
MKT 132 Banking & Finance O.B.I. I 3
MKT 207 Web Based Banking & Financial Services 5
MKT 209 Real Estate Finance 5
Total credit hours required: 85
 

OR

  
Entrepreneurship Specialization
ACC 102 Principles of Accounting II 6
MKT 108 Advertising 4
MKT 110 Entrepreneurship 8
MKT 122 Buying & Merchandising Management 5
MKT 123 Small Business Management 5
MKT 134 Entrepreneurship O.B.I. I 3
xxx xxx Elective(s) 2
Total credit hours required: 85
 

OR

  
Marketing Administration Specialization
MKT 108 Advertising 4
MKT 109 Visual Merchandising 4
MKT 110 Entrepreneurship 8
MKT 122 Buying & Merchandise Management 5
MKT 130 Marketing Administration O.B.I. I 3
MKT 131 Marketing Administration O.B.I. II 3
xxx xxx Elective(s)* 6
Total credit hours required: 85
 

OR

  
Retail Management Specialization
MKT 108 Advertising 4
MKT 109 Visual Merchandising 4
MKT 122 Buying & Murchandise Management 5
MKT 125 Retail Operations Management 5
MKT 136 Retail Management O.B.I. I 3
MKT 137 Retail Management O.B.I. II 3
xxx xxx Elective(s) 9
Total credit hours required: 85
 
*Electives depend on course offerings and instructor availability.
Would you like to know more?
For more information about the Marketing Management diploma at ECTC, please let us know!  You can contact the admissions office by phone or by email.
(229)468-2040 or 1(800)575-0567
(912)389-4300
info@eastcentraltech.edu
Equal Opportunity Institution

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East Central Technical College
667 Perry House Road
Fitzgerald, Georgia 31750
229.468.2000     •     800.575.0567